Persuading People is a science. Learn how to Persuade People.
From asking for a promotion, tempting a grade, arguing in, bargaining for the price of anything, or interacting with friends or family, it is persuasion that we all are using. It is a powerful action to influence people. It has a strong impact on society as a whole. From mass media to legal decisions, news to advertising and from politics to personal relations, persuasion is at work everywhere. But how to persuade people? "From time to time, all of us fool ourselves.....to keep our beliefs and thoughts consistent with everything we have decided or done already." Robert Cialdini What is Persuasion? Persuasion is a kind of communication that changes our thoughts and attitude towards something. It is a motivation that reduces cognitive dissonance. Persuasion changes the attitude, behavior, and cognition…