Maslow’s hierarchy of needs Theory – Role of Motivation

Maslow’s hierarchy of needs Theory – Role of Motivation

Business Psychology
Motive starts an internal process inside every individual to make an action. It is an impulse that causes us to set, act, and attain the objectives of our life. Motivation is the crucial element that can be inferred by observing the behaviors of an individual. This article is all about motivation and Maslow’s hierarchy of needs. Before moving towards Maslow’s theory and Maslow’s hierarchy of needs theory it is important to understand what motivation is the types of motivation, and the components of motivation. This theory is still applicable in the corporate sector. After discussing all these points we will discuss Maslow’s theory of motivation, some of its examples, and about the implementations and what kind of benefits we get out of this theory. What is Motivation? You can understand…
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Consumer Psychology And The Science Behind It – Learn more about it

Consumer Psychology And The Science Behind It – Learn more about it

Business Psychology
Have you ever wondered why do organizations spend hefty amounts on marketing, different modes of promotions and discounts? Even the brands with a good reputation in the market keep on trying to convince you to buy the products? And the amazing part is still some of the people buy that product but the others go for the competitor's offering. Well! here comes the role of consumer psychology. Do you think you should be generating a better understanding about the basics of this science to know what is actually going on? Obviously, that would help you in getting to know the gimmicks of these large companies in a better way. Yeah, so next time, you won't fall into their prey? So, let's start our journey to find what is consumer psychology.…
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